Nomad Internet Marketing Magazine February 2017 Issue 02 Issue 02 | Page 29

An SSL protects customer privacy by creating a secure connection between your website and your user ’ s browser when the data is transmitted .
In fact , any website you have that collects any kind of data at all should be SSL enabled .
For the uninitiated , SSL is short of Secure Sockets Layer , something you will never need to know . What you do need to know is that SSL is standard for establishing an encrypted link between a web server and browser , ensuring all data that is transmitted remains private .
In essence , you are making it extremely difficult for hackers to access your customers ’ information . ( Nothing is 100 % foolproof against a hacker , but you are required to do your best .)
To learn how to buy and set up a SSL Certificate , here ’ s a good tutorial : http :// www . howto-expert . com / how-to-gethttps-setting-up-ssl-on-your-website /
If you ’ re storing data on the cloud , it ’ s best to use a reputable service within your own jurisdiction . This is because some jurisdictions require that data not be transferred out of jurisdiction , or if it is , that it only be transferred to a jurisdiction with similar legal protections .
Choose a data storage service within your own country and you should be fine . ( Again , we are not lawyers and this is not legal advice .)
If you ’ re using a cloud storage provider , be sure that your privacy policy and / or website terms of use cover what happens if the cloud storage provider has a privacy breach . Here ’ s an example from Amazon ’ s website :
6.5 Limitations of Liability . Without limiting the disclaimer of warranties and limitation of liability in the Amazon . com Conditions of Use : ( a ) in no event will our or our software licensors ’ total liability to you for all damages ( other than as may be required by applicable law in cases involving personal injury ) arising out of or related to your use or inability to use the Software exceed the amount of fifty dollars ($ 50.00 ); ( b ) in no event will our total liability to you for all damages arising from your use of the Services or information , materials , or products included on or otherwise made available to you through the Services ( excluding the Software ), exceed the amount you paid for the Services related to your claim for damages ; and ( c ) we have no liability for any loss , damage , or misappropriation of Your Files under any circumstances or for any consequences related to changes , restrictions , suspensions , or termination of the Services or the Agreement . These limitations will apply to you even if the remedies fail of their essential purpose .
As you can see Amazon is protecting itself from
29 liability in the case of data loss – something we all need to do . 2 . Intellectual Property Issues Let ’ s talk about protecting your own intellectual property , as well as not infringing on the intellectual property of others . Getting Your Trademark You need to protect your brand and your logo . And you can do this by registering a trademark , giving yourself exclusive right to use a specific word or words , design , name or logo in connection with specific goods and services .
Before registering your trademark , you need to do your research and make sure you ’ re not infringing on someone else ’ s trademark . Your lawyer can do this for you by searching the US Trademark Database , as well as international registers .
You can do a preliminary search of the US Trademark Database yourself , but your intellectual property lawyer will be more adept at doing an in depth search . https :// www . uspto . gov / trademarksapplication-process / search-trademark-database
In the U . S , you can file your trademark application online using the Trademark Electronic Application System . https :// www . uspto . gov / trademarks-applicationprocess / filing-online Intellectual Property Rights Copyrighting any original marketing language , you use can be an excellent idea to protect your property . For example , a slogan is definitely worth copyrighting to prevent competitors from using it .
And inserting an intellectual property rights clause into your website is a must . In it you will list your intellectual property types , verify you do not own third-party names or trademarks that appear on your website and so forth .
This is generally copy and paste straightforward , and you can find numerous examples on the internet . As always , consult a lawyer .