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How do you find out where your audience lives ?
First , you ask your current audience members which platform they use the most . Start there , and back it up with data .
Remember Suzy . She ’ s your key to finding more people like her , and where they hang out . Explore her demographic for more keys to the right social networks .
What are the key elements ?
• Female
• 38
• $ 75,000
• Married
• Children
• Starting a business
• Loves to travel
• College graduate
• Has tried to build her business already
• Committed to her dream To find more people like Suzy , we need to round up the stats for all of the social networks . Below is a chart with the 2016 general demographic stats pulled from a great article by Hootsuite .
Begin with the basic demographics and then drill into the network most appropriate network to find out what benefits they offer . If we look at Suzy ’ s demographics again , we can map those to eliminate social networks right away . Are people like Suzy more likely to congregate on Facebook , Twitter , LinkedIn , Youtube , Instagram ,
Pinterest or some other social platform ?
It appears that Facebook and LinkedIn are the best sources for people like her , but to get really clear on your market , and which platforms are right for you , you have to look a little closer .
The easiest path to finding an audience is to target your ideal demographic with Facebook Ads Manager , whether you decide Facebook is your platform or not . The audience creator is so powerful , you ’ ll be able to pinpoint the behaviors and interests that your users follow . But did you know Twitter offers something similar with a twist ? Jump over to the Twitter ads manager and you ’ ll find another great targeting machine that identifies your market by influencer . Who are the competitors in your field ? There ’ s a good chance you can identify that target market at
Twitter as well . Dig into each of the social platforms and you ’ ll find exciting ways to pinpoint your audience people