Dig a little deeper and you ’ ll be much happier with your results ...
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" Are You Getting Social to Get More Exposure ?"
Dig a little deeper and you ’ ll be much happier with your results ...
With more than 40 % of all traffic coming from Social Marketing these days , you absolutely MUST be active on social media .
As on online business person , your goal always should be : For every action , there ’ s a marketing result . But of course , the fastest way to become inconsequential on social media is to sell , sell , sell . Instead , social media is all about share , share , share .
Building your audience , being incredibly helpful and becoming a recognized expert in your field is your main goal with social marketing marketing .
Here is a 2-step process to help you be more effective on social media :
Step 1 : Who is your client ?
Some people do this backwards . They build an audience and then find out who that audience is only to discover that they ’ ve attracted the wrong audience . Oops . The better approach is to create a very clear picture of your ideal client first . Then , create content that attracts that client .
Some people call this a customer avatar . Ideal client works too !
Here are a few questions to ask about your ideal client ? Since you ’ re an online marketer , we ’ ll focus on the problem and solution approach .
Our goal is to create a picture of this person that can become your friend who you write to on a regular basis . It ’ s best to tape his / her picture to your wall . Be that specific .
• Name - Yep , give your ideal client a name . Any name . ( Suzy )
• Gender - Is your expertise most appropriate for women or men ? ( Women )
• Location - Where do they live ? What ’ s the address ? ( 900 Myrtle St . Atlanta , GA )
• Age - Not 18-24 , or 45-55 , but be specific . ( She ’ s 38 )
• Job - What ’ s the skill set or job function ? ( Works full-time as a business analyst with a telecom company )
• Education - Be specific . ( She graduated from Georgia State in with BS in Business Administration )
• Marital status - Married , Single , Divorced - be specific . ( Married 12 years )
• Children - How many and what are the ages ? ( one 11-year-old boy , and one 8 year old girl )
• Income - What is the annual income ? ( Suzy gets $ 75,000 per year from her job )
• Interests - What does the client do in their spare time ? ( Suzy loves to read , is very active in the kids ’ sports program and plays tennis on Saturday morning )