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HOW TO CUT TREES .
Once upon a time , a very strong woodcutter asked for a job in a timber company and he got it . The pay was very admirable and so was the working conditions . He also thought his boss to be an amazing and respectful man . For those reasons , the woodcutter was determined that he would do his best no matter what .
His boss gave him an axe and showed him the area where he needed to work . The first day , the woodcutter brought in an impressive 18 trees . “ Congratulations ,” the boss said . “ Keep it up !” Very compelled by these words , the woodcutter tried even harder the next day , but he could only have managed to bring in 15 trees this time . The third day he tried even harder , but he could only bring 10 trees . Day after day he noticed he was bringing less and less trees .
The woodcutter was confused , he was working so hard . “ I must be losing my strength ”, the woodcutter thought to himself . He went to the boss and apologized profusely , saying that he could not understand what was going on and that he genuinely was trying his best .
“ When was the last time you sharpened your axe ?” the boss asked carefully .
“ Sharpen ? I had no time to sharpen my axe . I have been very busy trying to cut down trees …”
One of the most common problems with Internet Marketers today , especially veteran Internet Marketers , is that they work so hard and do so much but forget to take time out to ‘ sharpen their axe ’. Take your mind as the axe in this instance , are you learning anything new ? When is the last time you paused to keep updated with what is going on today ? Have you updated your knowledge base ?