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7 Email Subject Line Hacks That Increase Open Rates
Rule number one of getting your emails opened is be the person your list knows , likes and trusts .
When you ’ ve accomplished that , you won ’ t need to put as much energy into your subject lines and ‘ from ’ fields .
But until then , try these hacks to improve your open rates and get your emails read …
1 . Catch the eye with the ‘ from ’ field . If you go to your own email program and scan the emails , which ‘ from ’ fields stand out ? And why ?
Udemy ( 4 ) - Looking at my own inbox , the first eye catcher I see is from Udemy , the ( 4 ) indicating they sent the same email 4 times . Perhaps not the best idea , but it definitely pulls the eye in . You can duplicate this by using a number in your ‘ from ’ field .
Actual Email Addresses - The next eye catcher in the ‘ from ’ field is from Amazon because they used their actual email address with the @ sign in the middle of it . So few people use their email addresses in the ‘ from ’ field anymore , that if you choose to do this you will stand out .
The downside – it can look a little amateurish . Then again , if Amazon is doing it …
Academy Sports + Outdoors - Of course , it ’ s the ‘+’ that draws the eye .
~ PayPerClickSearchMarke – notice the symbol ( do you see a trend here ?)
Fab – crazy short , thus eye catching
The Email Fairy ( via Tel . – This is from Tellman Knudson , who employees the unique strategy of using all sorts of different names in his from field . Still , it ’ s the ‘( via Tel .’ that catches my eye . chintimini – one word , no capitals . Everyone else uses capital letters which makes this stand out .
Don @ EnginesPlus – This is a good one because it has the person ’ s name , their business and the ‘@’ sign .