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How to Create a One Year Marketing Plan You ’ ll Actually Use
It ’ s almost the New Year – time to plan your best year ever !
And before you groan and flip to another page – no worries .
We ’ re going to make this the easiest , speediest marketing plan ever .
After all – if you have to spend a week tediously writing out a 50-page plan – seriously , will you do it ? No . But anyone can take a few minutes and plan out how they are going to double , triple or quadruple their income over the next 12 months .
Now create your 6 months ’ goals . This is the halfway point between the first of the year and reaching your goals . This will let you know what you must accomplish by June 30 th to be on track .
Next , create 3 month and 9 month goals . These are your quarter year marks , and again they tell you what you need to accomplish by those dates – March 31 st and September 30 th - to be on track .
Finally , create goals for January 31 st and February 28 th to also stay on track .
When it ’ s time , you ’ ll do the same on April 1 st for April 30 th and May 31 st , and so on .
Finally , create a budget so you know how much money you ’ ll need , especially in the first 3 months . If you structure this correctly , your budget for the remaining 9 months will come out of profits . That wasn ’ t so hard , was it ? Now you have a real plan on how you ’ re going to make 2017 your best year ever . The only thing left to do is follow your plan and success is yours .
Ready ? Let ’ s get stared :
1 . Choose a goal . A big , fat , hairy , audacious goal is good , just as long as you BELIEVE you can reach the goal . Your deadline to reach this goal will be December 31 st , 2017 .
2 . What are the strategies you ’ ll use to achieve this goal ? You don ’ t have to know every step right now . But you do need to have a basic plan .
3 . Tactics : what are 3 to 5 things you need to do to implement your strategy ? For example , build a website , open social media accounts , create a lead magnet to build your list , etc .
4 . The to-dos : these are the steps you ’ ll take to implement each of the tactics in # 3 above . For example , to create a lead magnet you might write these steps : Brainstorm topics , choose one , do research , write / create lead magnet .
5 . Timeline : How long it will take to complete each step , with deadlines .