TWEETS: 1.2 MILLION
WITHIN 24 HOURS
FACEBOOK: 1,300% SPIKE
IN MENTIONS
ALBUM SALES: 80,000 COPIES SOLD
IN THREE HOURS
STRATEGY:
VIDEO
HARD IMPACT
ONLINE
INTERACTIVE
SECRECY
RIGHT:
GOLD EARRINGS: SHOP DUTTY
VINTAGE BOMBER JACKET: SHOP DUTTY
'DUTTY LIFESTYLE' TEE: SHOP DUTTY
LEFT:
VINTAGE BOMBER JACKET: SHOP DUTTY
'DUTTY LIFESTYLE' TEE: TED'S DRAWS