"NOAH" Ethnographic District AECOM | Page 32

NOAH_Ethnographic District City Context Yerevan is the administrative, cultural, artistic and industrial centre of Armenia. This gateway city is well-connected via the Zvartnots International Airport. Road links connect the city to various regions within the country. One of the oldest continuously inhabited city , Yerevan has seen many layers of history and undergone considerable transformation over this period of time. Situating the NOAH Ethnographic District in Yerevan is of huge advantage for attracting necessary tourists’ footfall but also attract ‘locals’ to a new destination. Synergies can be established with various institutions and organizations to help grow NOAH into a major socio-cultural hub of not just the city, but the country. 32 AECOM