Max Factor is such a well-known brand, it’s
easy to forget the company is named after
its eponymous founder, the cosmetician
that started it all. Stories abound - from his
beginnings as an apprentice in Russia to his
move to America and rise to prominence.
There are more than a few fascinating
anecdotes along the way,
but perhaps none more so
than the image of Factor’s
“Beauty Calibrator,”
a device designed to
measure a person’s
variance from
perfection. With the
calibrator correctly
fitted, makeup
artists could
detect the tiniest
deviations from
what was believed
to be the aesthetic
ideal and apply
the necess \