news&views Spring 2019 | Page 52

Ageism has harmful effects on the health of older adults. Dr. Zheng Wu of Simon Fraser University has shown that stereotyping, prejudice, and discrimination toward seniors is detrimental to mental health and has been linked to higher mortality rates. His research shows that many seniors are not given credit by the medical profession for understanding their own health needs and are often ignored or, in some cases, heavily over-medicated. According to WHO, ageism has been shown to cause cardiovascular stress, lowered levels of self-efficacy, and decreased productivity. Ageism is not only harmful to the recipient of prejudice; it also has negative effects on the health of those who hold prejudiced beliefs. As described in the July/August 2018 edition 52 | arta.net of Zoomer, Dr. Becca Levy of Yale University, in a famous study from the 1970s, surveyed regarding their attitudes about ageing residents of a town in Ohio. In the 1990s, she studied the mortality rates of those she had previously interviewed and made a surprising discovery. ageism and the ageist messages we are exposed to almost constantly in Western society. Suggested strategies include: • Feel optimistic about ageing. Attitude has a lot to do with how people overcome ageism. Relish the experience and wisdom that come with age. • Don’t fall into the ‘senior moment’ trap. Attributing a memory lapse to something ominous going on in our brains will lead us, and others, to see ourselves as less than mentally capable. • Resist the temptation to tease others about their age. The jokes about ‘being over the hill’ can become self-fulfilling prophecies. • Plan for future care needs. Addressing changes that may happen as we age is both realistic and proactive. • Learn new technologies that will stimulate your brain and keep you in touch with the The subjects with the most changing world. negative views of aging died, on • Manage being the recipient of average, 7.6 years sooner than ageism. It is almost inevitable those with the most positive views. that we will be the target of Ageism is different from other some form of ageism as we get ‘isms,’ such as racism or sexism, older. When that happens, let in that these prejudices refer to people know that ageism jokes those who are different from us. are as offensive as jokes about But, unless we do not survive to race or gender. old age, we all end up as seniors. • Resist giving in to the So, among younger generations, peddlers of anti-ageing senior ageism is discrimination products. We all want to against their future selves! remain healthy, but the Researcher Craig Flower constant barrage of negative and his colleagues of Massey advertising related to ageing is University believe the key to dangerous to our health! ● successful ageing is to resist