Students of Berjaya UCH participated to Taiwan 2016 MICE Destination Marketing Contest
Newsletter October
A Marketing seminar for restaurants at USFQ Ecuador
On October 14 th 2016 , a Marketing conference took place in Universidad San Francisco de Quito ( Ecuador ). Jesús Gómez Espejel - a specialized Marketing consulter for restaurants - proposed different options that could offer suitable solutions to face hard times in a business adventure . Throughout the seminar , Jesús mentioned some important facts that can raise the level of a restaurant and with it , its sales and reputation . For example , a correct Marketing strategy directed at the perfect time , to the right market , with the appropriate tools , can show an extraordinary change for the business . He also quoted that personal is playing an important role in a restaurant . Refreshing trainings improves the quality of service , and continuous reminders of the essence of hospitality could represent an ideal model of workers . All of these statements surely have one path in common : the costumer ’ s satisfaction . It is not just about pleasing new or old guests ! The secret relies on giving an exceptional experience for both of them .
Caregiver ’ s Formers
In order to train caregivers , the Nutritional department and the Hospitality and Culinary school created a program , which certificates assistants to the elderly in nutritional and culinary fields . Claudio Ianotti - expert in food sanity - developed the first class destined for 35 participants . This innovative project took place last October 19 th in Universidad San Francisco de Quito ( Ecuador ). During the training , participants learned about the principal sanity techniques . These ones are very important in the elderly caring because of their low immunity system . Throughout the next weeks , the classes will consist of the preparation of healthy rich diets that conserve nutritional levels without losing good flavors . In addition , and given that some elder people need special diets according to their physiological characteristics , particular dishes will be prepared too in the kitchen laboratories of the campus .
Students of Berjaya UCH participated to Taiwan 2016 MICE Destination Marketing Contest
Students from the School of Tourism impressed the judges with their innovative ideas and grabbed Six ( 6 ) awards . They emerged as the Overall Champion during the Taiwan 2016 MICE Destination Marketing Contest .
Five students ; Yap Choy Ying , Chee Cheng Yee , Yip Sze Yuen , Nicole Yo Anqi , Yap Meng Chun and Lim Wei Kang , all from the Events Management program , together with Mr . Jaston Ng , their lecturer , participated in this prestigious yearly contest . The event was organized by the Taiwan External Trade Development Council and held at the world-renowned Taipei International Convention Centre ( TICC ). A total of 20 universities from Singapore , Thailand , India , China , Vietnam , Macau , Hong Kong and Taiwan participated in this contest . BERJAYA University College of Hospitality was the only institution representing Malaysia .
The winning theme of BERJAYA University College team was Be Sarawak , B . E ( Business Event ) Destination . Sarawak , also known as “ Land of the Hornbills ”, was chosen as the Business Event destination due to its beautiful indigenous culture and vast untouched nature . At the booth , students wore traditional Sarawakian costumes ( i . e . picture on the right ) to present exciting Business Event program that they designed to a panel of 8 judges made up of academics as well as professionals working in the industry .