Newsletter March
We are now on Twitter!
The Institut Paul Bocuse Worldwide Alliance has now its own Twitter account: Worldwide Alliance
Regarding the success of the Worldwide Alliance Facebook page, we decided to open a Twitter account to gain an even
bigger international exposure. Through the Twitter account, we will diffuse information about events in our school
member’s campuses, share news about the hospitality industry, and speak about the evolution of food sector. This social
network will help us interacting with both the hospitality and culinary communities.
Today Twitter is considered as one of the most important social network for instantaneous and
spontaneous information. With more than 300 million accounts in the world, it is a strategic digital
tool useful to raise brand awareness and reinforce credibility on an international level. More than 500
million tweets are sent around the world every day. On this way, creating and managing a Twitter
account will definitely help the Worldwide Alliance being at the center of the news!
Following the philosophy of creating “unity in diversity”, we aim this Twitter account to be collaborative. In this way, do
not hesitate to send us news, discoveries, articles, and any information that you will judge interesting and necessary to
diffuse on this digital platform. We rely on you and we definitely need your commitment to make it a success!
As the Worldwide Alliance Facebook page, we invite you to follow the Alliance Twitter account to not miss any news of
our network, to share with us content as much as possible, and relay information to your contacts.
We are impatient to tweet, tweet and retweet with you. See you soon on Twitter!
Culture focus: Chef Seminar at ESDAI Guadalajara
ESDAI Guadalajara is very pleased to host the Chef Seminar 2016.
From September 25th to September 30th 2016, the 8th edition will c elebrate Mexican culture
and traditions. Based on research of traditional contemporary Mexican cuisine, the event
will include workshops and culinary demonstrations, conferences about Mexican cuisine and
its history, best practices discussions, products tastings, lunches and dinners in famous
restaurants in town, and several visits such as Tequila Pueblo Magico and local markets
ones.
3 words to define Mexico:
flavor, color & magic
The richness of Mexican cuisine: back to roots will be the theme of the seminar. Participants
will get the opportunity to discover deeply the secrets and diversity of Mexican food. This
flavorful week will also be the occasion to gather chefs together, meet and share about new
technics and habits, as well as strengthening bonds between members.