Trends New Zealand NZ New Home Trends Vol. 30/4 | Page 128
READER PROFILE
1. Do you own your own:
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Apartment
House
2. Are you:
Male
Townhouse
None of these
Holiday home
Female
3. Which age group do you belong to:
Under 25 years
45-54 years
25-34 years
55-64 years
35-44 years
65 years+
4. What is the size of your household?
Single person
Couple
Family unit
Other
5. What is your household income?
Less than $50K
$250–499K
READING HABITS
1. How many people, on average, usually read your copy of Trends?
2-5
6-8
9-10
11+
30 min-1 hour
1 hour+
3. Which of the following best describes how you usually read an issue of Trends?
Read it thoroughly from cover to cover
Read just the sections of interest
Skim or look through it cover to cover, but don’t read it
Skim or look through just the sections of interest
Skim or look through then go back and read it thoroughly
Just glance at it
Other
4. Do you usually keep your copies of Trends for future reference?
Yes
$10-24K
$100-199K+
$25-49K
$200K+
Suburb
Rural
8. Where do you live?
City
9. What is the approximate current value of your home and property?
Less than $150K
$450–549K
$850–999K
$150–249K
$550–649K
$1million+
$250–349K
$650–749K
$350–449K
$750K–849K
10. What is your occupation?
Bathroom designer
Other (specify)
Architect
SPENDING HABITS
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7. What subjects do you want to see more of ?
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8. Do you use/visit Trendsideas.com?
$50-74K
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Subscription
6. What do you find most useful/interesting about this issue of Trends?
Yes
No
1. Which of the following projects, if any, do you plan to undertake in your home (at some stage)?
Interior decoration
Wallcovering
Window dressing
Buying furniture
Installing heating
Renovating
Buying appliances
Other (specify)
Window & door joinery
Painting
Buying new cabinetry
Exterior improvements
Fencing
Flooring
Adding a pool/spa
Roofing
Landscaping
Lighting
Decking
Security
New kitchen
New bathroom
2. Over what period of time do you plan to work on your project?
9. If yes, how often?
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12
18
24 months
Other (specify)
3. How far in advance do you plan your home projects?
No
6
11. Do you read any of the following?
Urbis
Home & Entertaining
Houses
NZ House & Garden
Your Home & Garden
Other (please specify)
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12. Which Trends titles do you/have you read?
Renovation Ideas
New Home
Kitchen & Bathroom
Commercial Design
13. How important was the cover in influencing your purchase of this book?
Quite
Not very
Irrelevant
14. Do you have any of the following?
iPad
Andr