New Zealand Commercial Design Trends Series NZ Commercial Design Trends Vol. 33/03C | Page 80

Project
My Food Bag
Location:
Auckland
Interior design:
Yellow 6 Design
RECIPE FOR SUCCESS
New premises for My Food Bag encourage staff to work together collaboratively,
plus give the company a development kitchen that’s purpose-built for its needs
It’s incredibly satisfying for the founders of
a start-up when the company hits a chord with its
potential customer base and the business takes off
at an unexpectedly speedy rate.
My Food Bag is one such success story.
Beginning operation in 2013, within three years the
business had attracted over 30,000 customers and
had annual revenues nudging past $100 million.
But rapid expansion brings with it a whole new
set of challenges as well as opportunities – one
being how to accommodate the increasing staff
numbers and facilities a company needs.
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My Food Bag founder and co-CEO Cecilia
Robinson says the firm’s growth had resulted in her
team being spread over three different locations.
“We really lacked that flow of working between
teams and realised that we quickly needed more
space and an environment that encouraged a more
collaborative approach,” she says.
While the search for new premises identified
a building that gave the company the space it
required, the existing office fit-out it contained was
far from the ideal that Robinson envisaged.
“It was uninspirational and dated, with very low
Below and right:There’s no
formal reception for My Food
Bag’s office/administration
floor. Visitors walk straight into
the social hub, with its kitchen,
seating and eating facilities.
Lower right:Low storage
delineates the finance and HR
work areas from the circulation
pathway. The latter leads to the
to the open office space for the
company’s joint CEOs.