New Zealand Commercial Design Trends Series NZ Commercial Design Trends Vol. 30/6 - Page 110

Market sector Urban strategy URBAN TRENDS With myriad influences at play, public artworks, microclusters and growth incubators are transforming the built environment – David Grant, Place Associates It is a time of enormous change for the built environment. New sustainability benchmarks, improved technologies, the rise of online shopping and the impact of recessions and natural disasters – just to name a few influences – are forcing dynamic changes to the property industry globally. The Place Report explores the most progressive responses to these influences over a period of 12 months, distilling the most enlightened macro ideas that define how we live, work, eat, shop and play. Here, we highlight four trends from the 2014 report. Culture quarters Art is in more demand than ever across the western world, and it is becoming a symbol of status and power in emerging BRIC countries (Brazil, Russia, India and China). We are constantly seeing more examples of governments, citizens and developers using culture to create memorable experiences, make unused laneways safe and 108 SEARCH | SAVE | SHARE AT attractive, and revitalise run-down precincts. It has also successfully been introduced to counteract underuse wrought by natural disaster, economic decline and the impact of suburbanisation. The famous Louvre Museum has created a satellite site in the industrial town of Lens, in northern France. The town, with a population of fewer than 40,000 residents and an unemployment rate three times the national average, has seen 750,000 visitors in the first year of the satellite opening. Closer to home, Gap Filler, a creative urban regeneration initiative that was started in response to the devastating Christchurch earthquakes, has brought vibrancy back to the downtown area. It has also helped to bring people back to local shops. Incubating growth Incubators use a range of strategies, such as lowered rent, mentorship, shared expertise and networking, to increase the amount of dynamic Above:David Grant, strategy director, Place Associates, reports on leading urban trends that are changing our cities. Below:New Museum in New York City has created the first museum-led incubator, New Inc, for innovative businesses operating the fields of architecture, design, technology and art. Images by Dean Kaufman Right:The town of Lens in northern France has a Louvre satellite gallery that is drawing 750,000 visitors annually. Top and lower images by Iwan Baan; centre image by Hisao Suzuki