New Wave Norway AS Craft Teamwear 2019 - Page 8

CRAFT PRINCIPLE S/S 19 THE CRAFT– An intensive training session will result in the body producing a considerable amount of sweat. This is just how it should be and a confirmation that you are pushing your limits. If you are not wearing functional clothes, the sweat will remain in place and block the pores, causing your body heat to rise. Eventually the clothes will turn into a damp, cold and heavy “envelope”, relentlessly hampering your performance. If you are wearing functional clothes, however, the skin will stay dry and you will be able to perform at an ideal working temperature. Craft’s functional clothes, in up to three layers, create a perfect microclimate and provide the basis for optimal performance. Each layer is equally important and complements the rest of the chain. 8