New Wave Group AB Sustainability_report_2018_EN_HQ | Page 20

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DHAKA
SHANGHAI
HO CHI MINH CITY
BANGALORE
IMPACT IN THE VALUE CHAIN
New Wave Group influences and manages different parts of
the value chain to varying extent. Because of the nature of the
operations, our efforts are mainly put on sourcing, production
and suppliers in the global supply chain. However, some subsi-
diaries like Seger and Orrefors Kosta Boda have their own
in-house production, where we also have direct influence.
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China is our biggest country of production. In addition to our
main office in Shanghai, where we have been operating since
1992, we have three minor offices in Qingdao, Xiamen and
Nanchang. Our procurement strategy is to purchase directly
from our suppliers and to cut intermediaries that could
jeopardize our control of the supply chain. Being represented
on site enables us to have a close partnership with our suppliers
and to actively monitor flow of goods and quality.
Purchasing offices
in four production
countries
200
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OWN PURCHASING OFFICES
New Wave Group is never far away from the production. We
have our own purchasing offices in charge of sourcing and
production. Our offices are located in China, India, Vietnam
and Bangladesh, consisting of approximately 200 employees.
ABOUT THE GROUP
Over 200
employees
1992
Purchasing office in
Shanghai since 1992