New Wave Group AB Sustainability_report_2018_EN_HQ | Page 17

006-016 // NWG // OUR VALUES See the opportunities and not the problems Every problem is actually a opportunity in disguise, and that is what you should focus on. Treat customers the way you want to be treated when buying something privately Our brands are never better than our performance. New Wave Group is a service company. Agera nu Tomorrow may be too late. Always be 100 percent loyal towards the company. A dollar saved is a dollar earned To earn a dollar we must sell for ten dollars. Hard work gives result. Use common sense and good judgement. We have committed ourselves to conduct the business responsibly Sustainability and long-term thinking shall characterize the decisions we make, big and small. Do not take shortcuts that risk damaging people, the environment or the company. Perform your work with respect and care! Always think: what is my contribution towards improving the company? Always be honest Never lie, neither to your colleagues nor superiors or custom- ers, regardless of the objective. Knowledge We should always strive to have the highest competence and knowledge in the business we operate in. ABOUT THE GROUP 17