New Wave Group AB Sustainability_report_2018_EN_HQ | Page 16

03 OUR VALUES // NWG // 001-005 VISION AND VALUES VISION New Wave Group’s organization is decentralized with a lot of entrepreneurial spirit. The Group’s values are its guiding principle, no matter which subsidiary, business segment or country. We are dedicated to upholding and spreading New Wave Group’s values within the Group. Most things are still undone No matter what has been achieved by us or others in the past, there is always more to be done. Pursue constant growth. There are no limits Neither national nor cultural, religious, performance or any other limits. If you feel you have reached one, try to find a way round. 16 ABOUT THE GROUP If you make a mistake, learn from it Everyone makes mistakes, but if we learn from them we can improve ourselves as well as the company. 005 Constant improvements Everything can be improved - always! Be happy! Your mood affects people around you and they deserve a smile. All business segments and brands have their own visions and business concepts. Although they may differ in some parts, all subsidiaries are gathered under an overall vision of building world leading brands and world leading suppliers in each business segment. Read more about the visions of each business segments in the Annual Report.