New Wave Group AB Sustainability_report_2018_EN_HQ | Page 10

01
SUSTAINABILITY GOALS
New Wave Group’s corporate sustainability efforts and sustainability goals
revolve around the areas where we can make the biggest difference. Below
we present the goals a little closer. The goals serve as a guide and reminder
of what the Group and its subsidiaries should prioritize.
PRODUCTS WITH SUSTAINABLE ATTRIBUTE
New Wave Group aims to introduce more sustainable and
eco-friendly materials in our range of products. We want to
increase the amount of products coming from sources and
processes with extra care for people and planet (read more
on page 24). Working with eco-labels and certifications is an
important part of our work with sustainability. It is a tool to
help our customers to identify the best performing products in
terms of social and environmental responsibility.
Measuring the amount of certified products would have been
a clear way of reporting the amount of sustainable products.
However, we think it is important to also highlight products
which for example are made of more environmental friendly
materials where certifications are not always available. This
applies in particular for the hardline products where the selection
of eco-labels and certifications is very limited. Therefore, when
measuring the amount of sustainable products we use our own
indicator “products with sustainable attributes”.
Products with
sustainable attribute
We base our classification of the products on established
industry practices. The development is moving forward and the
list of more materials and processes we see today as more sustain-
able will be updated and adjusted over the years.
Textile products with sustainable attribute include products
with one or more of the following labels, materials or processes:
The Nordic Ecolabel, GOTS, Oeko Tex, Fairtrade, recycled
polyester, spin dyed polyester, EXP 4.0 treated wool and
Primaloft® Black insulation Eco. Oeko Tex is by far the most
represented attribute and accounts for more than 90 % of the
products with sustainable attribute.
Hardline products with sustainable attribute include products
with one of the labels TUC GS or FSC. Also included are
crystal products from Orrefors Kosta Boda made of so-called
“eco-crystal” that are free from lead and arsenic, which is unfor-
tunately still common in the industry.
2017 2018 Goal
Textile products 835* 964* 90%
year 2025
Hardline products 384* 397* 50%
year 2025
Comments
Number of active
products
* New Wave Group has around 8,000 active products (color/size excluded). Around 50% are textile products and 50% are hardline products.
10
INTRODUCTION