New Wave Group AB Hållbarhetsredovisning_2017_SV_HQ[1] | Page 8

SUSTAINABILITY GOALS
New Wave Groups continuously invests in our work with CSR and sustainability, which has given us
a head start compared to our competitors, especially in the corporate promo business segment.
The objective is to minimize any negative impact that could occur from our business and at the same time
maximize the positive effects.
We put great focus on introducing more sustainable and eco-friendly products in our assortment. At the same time, we want to help
our customers to make conscious purchasing decisions, as the decisions matters for the world to succeed with the global sustainability
goals. Each purchase is a vote with your wallet on which products and which companies that should be successful on the market.
This is why our sustainability efforts and sustainability-related goals primarily focus on our three strategic focus areas, which we will
review in detail later in the report.
DESIGN AND PRODUCT DEVELOPMENT
How can we develop as sustainable products as possible?
SOURCING AND PRODUCTION
How can we assure a sustainable production process?
TRANSPORTATION AND LOGISTICS
How can we assure a sustainable distribution in a global market?
Directly linked to our three focus areas, the following key sustainability goals are important for New Wave Group:
KPI
2013 2014 2015 2016 2017 Goal
Textile products - - - - 835* 90 %
2025
Hardline products - - - - 384* 50 %
2025
% of total number of factories
in risk countries - - - - 59% 90 %
2020
Products with
sustainable attribute
Audited factories
in risk countries
Emissions from
transportation
CO²e (t)
% of purchasing volume from
factories in risk countries - - - - 86% 95 %
2020
% of purchasing volume from
buying offices 52% 52% 70% 80% 92% 100 %
2020
Air 1 944 2 511 1 586 Sea 1 098 1 857
Comments
Refers to active products
with certifications such
as GOTS and Oeko Tex
and products deve-
loped with extra care
of people and planet.
Read more on page 17.
Risk countries accor-
ding to amfori BSCI’s
definition. Read more on
pages 21–22.
Zero vision Long distance transpor-
tations between Asia
and Europe. Read more
on page 27.
1 762 2 501** 11 484***
-
1 767
1 790
*2017 New Wave Group had 7 488 unique active products (color/size excluded). Due to difficulties in data collection we are not able to
report how the distribution of total number of products looks between textile and hardline products.
** During 2016, New Wave Group signed a new transport agreement for shipments between Asia and Europe. For this reason, the data of
2016 is not comparable with previous years, as method and arithmetic deviates.
*** Not comparable to 2016 as the reported data refers to the period August – December 2016.
8