New Wave Group AB Hållbarhetsredovisning_2017_SV_HQ[1] | Page 7

VISION AND VALUES
Decentralized organization with a high degree of independence and self-determination.
VISON
All business segments and brands have their own visions and business concepts. Although they may differ in some parts, all subsidiaries
are gathered under an overall vision of building world leading brands and world leading suppliers in each business segment. Read more
about the visions of each business segment’s in the Annual Report.
VALUES
New Wave Group is a decentralized organization and the Group’s values are its guiding principles. The company culture should be the
same regardless of which subsidiary, business segment or country. Hard work, customer focus and employees having the conviction to
take initiative and to learn from their mistakes are central principles throughout the whole organization in order to outperform compe-
titors. We are dedicated to upholding and spreading the New Wave Group’s values within the Group and particularly when acquiring
new companies.
OUR SIXTEEN VALUES
– more than beautiful words
MOST THINGS ARE STILL UNDONE
HARD WORK GIVES RESULT
No matter what has been achived by us or others in the past,
there is always more to be done. Pursue constant growth.
TREAT OUR CUSTOMERS THE WAY YOU WANT TO
BE TREATED WHEN BUYING SOMETHING PRIVATELY
THERE ARE NO LIMITS
Our brands are never better than our performance. New Wave
Group is a service company.
Neither national nor cultural, religious, performance nor any
other limits. If you feel you have reached one, try to find a way
around.
ALWAYS BE 100 PERCENT
LOYAL TOWARDS THE COMPANY
CONSTANT IMPROVEMENTS
Everything can be improved - always!
USE COMMON SENSE AND GOOD JUDGEMENT
IF YOU MAKE A MISTAKE, LEARN FROM IT!
ALWAYS THINK: WHAT IS MY CONTRIBUTION
TOWARDS IMPROVING THE COMPANY?
Everyone makes mistakes, but if we learn from them we can
improve ourselves as well as the company.
BE HAPPY! ALWAYS BE HONEST
Your mood affects people around you and they deserve a smile. Never lie, neither to your collegues nor superiors, regardless of
the objective.
SEE THE POSSIBILITIES AND NOT THE PROBLEMS!
KNOWLEDGE
Every problem is actually a possibility in disguise.
We should always strive to have the highest competence and
knowledge in the business we operate in.
ACT NOW!
Tomorrow may be to late.
WE HAVE COMMITTED OURSELVES
TO CONDUCT THE BUSINESS RESPONSIBLY
A DOLLAR SAVED IS A DOLLAR EARNED
CSR (Corporate Social Responsibility) and long-term thinking
will characterize the decisions we make, big and small. Do not
take shortcuts that risk damaging people, the environment as well
as the company. Perform your work with respect and care!
To earn a dollar we must sell for ten.
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