The most important stakeholders for New Wave Group are the ones that are most affected and / or affect our business to a large extend , namely : shareholders , customers , employees , suppliers and society in general .

Their expectations in combination with the knowledge of our employees are guidelines for how we work with sustainability . By being responsive to the expectations , we can continue to develop in desired direction .

An important question for New Wave Group ’ s CSR and sustainability efforts is to create sustainable products where quality , design and compliance with regulations , as well as good environmental performance and social conditions throughout the supply chain are taken into account . The dialogue with our customers is important for the sustainable product to also be attractive for the customer to buy . This is why communications , marketing and education , both internal and external , play an important role in raising the awareness of sustainability issues . Furthermore , another important issue is that New Wave Group supports long-term suppliers to ensure improvements in working conditions and environmental processes .

STAKEHOLDER GROUPS STAKEHOLDERS CHANNELS FOR COMMUNICATION IMPORTANT QUESTION

CUSTOMERS Affects New Wave Group ’ s revenue and brand perception

• Promo distributors

• Retail

• End consumers

• Customer surveys

• Market Advisory Board

• Individual meetings

• Social media

• Product quality

• Strong brand in light of sustainability

• Origin and transparency

• Monitoring the supply chain

• Provide information to support purchases of sustainable products

• Knowledgeable staff

EMPLOYEES Implement and develop operational work within New Wave Group

• All employees in all • Daily interaction subsidiaries

• Staff meetings and performance

• Consultants and clients reviews

• Employee surveys

• Customer satisfaction and product quality

• Performance reviews and feedback

• Working terms and conditions

• Equality

• Knowledge and education

• Monitoring the supply chain

• Anti-corruption and business ethics

SUPPLIERS

• External suppliers

Produce and influence the impression of New Wave Group ’ s products

• Buying offices

• Individual meetings during product development and production

• Supplier audits ( internal and third party )

• Long-term business relationships

• Anti-corruption and bribes

• Working conditions , terms , health and safety

• Chemicals

SOCIETY Sets the outside expectations on New Wave Group

• Interest groups and organizations

• Partners

• Politicians

• Policy makers

• Lectures at seminars and other events

• Memberships in industry organisations

• Individual meetings

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• Product quality

• Chemicals

• Anti-corruption and bribes

• Democracy

• Orgin and transparency

• Monitoring the supply chain

• Eco-labels and certifications