ECO-FRIENDLY OPTIONS
New Wave Group aim to introduce more sustainable and eco-friendly
materials in our range of products. We want to increase the amount of
products coming from sustainable sources and help our customers to
imbed social and environmental criteria in their purchasing decisions.
With that said, let us proudly present some examples of products
developed with extra care of people and planet!
COTTOVER
In spring 2015, we launched the brand COTTOVER – a complete eco-labeled garment collection certified by
Nordic Ecolabel and GOTS. The cotton is organic, which means it is grown without chemical pesticides and
fertilizers, and Fairtrade-certified which ensures fair economic and social conditions for the cotton farmers. The
polyester is recycled from old PET-bottles and we have applied social and environmental criteria throughout
the whole supply chain – from raw material to finished garment. The garments have also been independently
quality tested in order to pass the requirements of Nordic Ecolabel. We are proud to be able to offer a complete
assortment of sustainable clothing, cooperating with four different third party-certifications - Nordic Ecolabel,
GOTS, Faitrade,and Oeko Tex. Cottover is available in plenty of models, sizes and colours – to ensure that the
sustainable choice also equals to the attractive choice.
Mistra Future Fashion is a research
program on sustainable fashion. New
Wave Group participates as research
partner
8 |NEW WAVE GROUP / CSR
To support the development of organic cotton
farming, New Wave Group is a member of Textile
Exchange. Textile Exchange is an international
non-profit organization working for a sustainable
textile industry.