New Wave Group AB Annual_report_2018_EN_HQ | Page 6

NWG // 2018 The Group has continued its high level of marketing activities and new employments within sales, warehousing and customer service. Gifts & Home Furnishings had a growth of 2 %, despite the fact that the hot weather did not favour the all- important summer months of acti- vities in Kosta. The segment has made a number of start-ups and has expanded marketing efforts, which have burdened this year’s result. The promo sales channel increased its net sales by 16 % and the retail sales channel by 8 %. The sales and marketing efforts made during the year have been geared toward both sales channels. The Group has continued its high level of marketing activities and new employments within sales, warehousing and customer service. Gifts & Home Furnishings has made start-ups in Kosta. Besides the above-mentioned activities, volume-related costs have also contri- buted to the total cost increase compared to last year. Key Figures EBITDA per operating segment, SEK million 2018 2017 Net sales, SEK million 6 290.6 5 597.3 Gross profit margin, % 46.6 46.1 350 EBITDA, SEK million 560.7 534.4 300 Operating result, SEK million 482.8 469.1 360.0 354.0 250 Result for the year, SEK million Equity, SEK million 3 434.2 3 029.2 200 Return on equity, % 11.2 12.2 150 9.4 9.8 53.3 54.1 100 Net debt to equity ratio, % Net debt in relation to working capital, % 57.0 57.4 Equity ratio, % 48.6 50.9 0 2 605 2 495 -50 Profit per share, SEK 5.48 5.34 Equity per share, SEK 51.76 45.66 Return on capital employed, % Number of employees Cash flow from operating activities amounted to SEK 222.6 (207.8) million. This is partly due to a higher operating profit but also a higher influx of goods resulting in an increased debt to supp- liers. Stocks have risen due to continued stock build-up in Canada as well as new product lines, primarily within Craft and work wear and amounted to SEK 3,230.9 (2,643.4) million. Cash flow from investing activities amounted to SEK -163.2 (-110.6) million, which is mainly related to our investments in dist- ribution centers and IT. As a result of our stock increase, equity ratio decreased slightly to 48.6 (50.9) %. Net debt increased by SEK 193.7 million and amounted to SEK 1,831.0 (1,637.3) million. Net debt to equity ratio and net debt by working capital decreased and amounted to 53.3 (54.1) % and 57.0 (57.4) % respectively. 400 50 Corporate Sports & Leisure 2018 006 // ANNUAL REPORT Gifts & Home Furnishings 2017