New Wave Group AB Annual_report_2018_EN_HQ | Page 3

NWG // CONTENTS 010 This is New Wave Group New Wave Group is a growth group that designs, acquires and develops brands and products in the corporate-, sports-, gifts- and home furnishings sectors. The Group will achieve synergies by coordinating design, purchasing, marketing, warehousing and distribution of its product range. To ensure good risk diver- sification, the Group will market its products in the promo market and the retail market. p. 010 - 013 ANNUAL REPORT // 003