New Wave Group AB Annual_report_2018_EN_HQ | Page 29

NWG // SPORTS & LEISURE
Seger
Seger creates functional high-tech
knitted garments for a better sporting
experience. During the company's
70-year history, Seger has become
known for quality and durability
in every detail. Seger is constantly
working to improve the work for
environment and nature. Since
January 2017, the entire factory has
been powered by wind power from a
plant just a few kilometers from Seger's
knitting machines. Seger has its largest
sales in the Nordic countries.
Cutter & Buck
Cutter & Buck is a world-leading golf
inspired American clothing brand
for men and women who appreciate
groundbreaking, exclusive sports
and leisure wear. Cutter & Buck’s
extensive collaboration with golf
legend Annika Sörenstam has resulted
in the ANNIKA collection, inspired
by Sörenstam’s passion for golf and
strive for perfection. Cutter & Buck is
sold via several different distribution
channels, including the golf retail
sector, the promo market, the fashion
retail sector and directly to consumers
via e-commerce. The long term objective
is to build up a strong position within
the golf and fashion sectors even in
the European market. The American
company Cutter & Buck is also a strong
platform in the North American market
for the establishment of other New Wave
concepts.
Auclair
With roots as a family company from
humble beginnings in Quebec, Canada
1945, Auclair has grown to become
one of the most trusted brands during
the winter months and known for
delivering high quality performance
products. Auclair is well prepared
for what winter brings and is known
to offer a full range of products from
high caliber ski gloves to fashionable
on-trend lifestyle collections with
everything in between. Working with
world-class athletes and sponsorship
of national teams is part of Auclair’s
DNA. These sponsorships play a
key role in the product development
process, which includes product vali-
dation and testing of new concepts.
The end results deliver new innovative
products that ensure world-class
athletes and active consumers around
the world can outperform every
winter.
Marstrand
Marstrand is a marine lifestyle
brand with the classic sailing shoe
as the brand’s most visible carrier.
The collection breathes craft-
manship and has a relaxed feel
and style which is available for
a wide target group to identify
with. The shoes are sold through
a nationwide network of local
retailers and e-commerce. The
main competitors are Timberland
and Sebago.
Clique Retail
Clique Retail is comfortable and
appealing affordable garments, products
that stands for good quality in terms of
price. The products are primarily basic
ready-to-wear i. e. products with high
turnover rate and great profitability
for the store. Our biggest challenge is to
explain the brand's simple but profitable
concept: We hold inventory and thus
take the greatest risks of loss of profita-
bility. Sweden is Clique Retail's largest
market at the moment and its customers
are mainly sports chains, the everyday
commodity sector and other retail stores.
Clique Retail's biggest competitors are
the sports chains' own brands.
Speedo
New Wave Group has the distri-
bution right for the brand Speedo in
the Scandinavian markets. Speedo
was founded as far back as 1914 in
Bondi Beach, Sydney, Australia and
is the most sold swimwear brand in
the world. Speedo has been a world
leading racing brand for a long time
and more Olympic gold medals have
been won in a Speedo swimsuit than
in any other brand. Speedo’s product
line has broadened over the years and
the Speedo logotype can now be found
on everything from swimwear to
swimming goggles, watches and exercise
apps. Speedo’s products are available
in more than 170 countries across the
world.
ANNUAL REPORT // 029