New Wave Group AB Annual_report_2018_EN_HQ | Page 21

NWG // CORPORATE
Promo - all that
can be branded
The operating segment Corporate sells
primarily promo products. These are
articles intended to be refined through
various techniques of marking, in
order to become a part of companies'
and organisations' internal or external
marketing. There are few limits to what
can be done in terms of marking and
the technical development is at a very
high pace. The large share of promo sales
comes from neutral products on stock,
whereas the marking service is supplied
by the next level in distribution, the
promo resellers. Yet the sale of trading
products, pre-refined in the production
stage, is also extensive, especially when
order volumes are large.
ESSENTIAL & GENERIC
WORKWEAR SUPPLIED BY
PRIO. Short for priority,
created by Projob.
ANNUAL REPORT // 021