GIFTS & HOME FURNISHINGS
Several strong brands such as Kosta Boda, Orrefors, and Sagaform comprise part of the Gifts & Home
Furnishings operating segment. The brands are established in 15 countries. Sweden is the largest market
and also accounts for a large proportion of sales. In 2017, Gifts & Home Furnishings accounted for 12 %
of the Group’s sales and SEK 14.4 million of the Group’s EBITDA. The brands are sold primarily on the
retail market, but also within the promo market.
NET SALES EBITDA
SEK million SEK million
15
800
700
12
600
500
9
400
6
300
200
3
100
0
0
2017
2016
2017
2016
ORREFORS KOSTA BODA AB
2017 was characterized by the celebration of our 275th anniversary of the Kosta Boda brand. The celebration was crowned by the King
and Queen coming to Kosta on the 6th June, and together, the King and our glass artist Bertil Vallien moulded the royal boat. Under
the slogan "275 years of history means 275 years of the future" a variety of exhibitions occurred, both in Sweden and internationally,
all contributing to strengthening our brand and position as one of Europe's leading glass brands. Several new glass artists became part
of the company, among them Hanna Hansdotter, Mattias Stenberg and Frida Fjällman who appeal to a new generation of glass-loving
consumers.
KOSTA BODA
Kosta Boda stands for products with a distinct soul,
where color, shape and artistry create a personal
expression. Everything from the new elegant
everyday series Kosta Boda Bruk, to exclusive
unique art glass. In 2017, the most expensive art
glass product ever sold by Bertil Vallien, Passage,
was to an art collector in the United States.
During the year, massive marketing aimed at
consumers in the Nordic region and the United
States was primarily initiated through adver-
tising at airports, airplanes and travel magazines
aimed at increasing brand awareness towards a
new generation of glass lovers.
28 | NWG
2017