New Wave Group AB Annual report 2017 EN | Page 19

PROMO: ALL THAT CAN BE BRANDED Promowear and other promo products are articles intended to be refined through various techniques of marking, in order to become a part of companies and organisa- tions' internal or external marketing. There are few limits to what can be done in terms of marking and the technical development is at a very high pace. The large share of promo sales comes from neutral products on stock, whereas the marking service is supplied by the next level in distribution, the promo retailers. Yet the sale of trading products, pre-refined in the production stage, is also extensive, especially when order volumes are large.