CORPORATE PROMO
OUR OFFER
Corporate Promo’s subdivisions – promowear, promotional gifts
and workwear – consist of products that cover all price levels and
qualities. Promowear and promotional gifts have similar appli-
cation areas (to promote and market brands) and are marketed
by the same type of retailers. Workwear is primarily used when
functional, durable work clothes are needed in many professions.
NET SALES
SEK million
3000
2500
Within the promowear division, New Wave Group offers clothes
adapted for printing and embroidery which, in addition to price
and quality, also cover all application areas and sizes – from favou-
rably priced basic garments to detailed garments made of exclusive
textiles, leisure, work and sports clothes, clothes in classic and
trend colours, in sizes from XS to 6XL. New Wave Group’s
promowear brands are divided into different concepts that include
brands such as Clique, James Harvest Sportswear, Cottover and
D.A.D Sportswear. 2000
The promotional gift concept is broad and the subdivision covers
a multitude of products and price classes. New Wave Group can
through its concept, which includes such brands as d-vice, Queen
Anne and Toppoint, offer everything from pens, USB flash drives
and digital picture frames to handbags, bed linens and towels.
Since many companies are giving seasonal gifts, especially at
Christmas, the fourth quarter is a key sales period for promo-
tional gifts and business gifts. 0
The final piece of the Corporate Promo puzzle is workwear.
In Sweden, there is a vast need for and expertise in personal
protection and the issue is intensely promoted by trade unions
and employers. This means that Swedish professional clothing
brands have a high reputation in Europe and the rest of the world.
Belonging to a company or profession and being identified by the
same has become an important way of communicating through
professional clothes. New Wave Group can through its two
brands, Jobman and ProJob, offer work clothes for such profes-
sional categories as construction and installation workers, painters
and plasterers, transport and service workers, as well as hotel and
restaurant workers. The collection is all-inclusive, ranging from
underwear to outer garments for all seasons and weather condi-
tions, reflective clothing, shoes, carrying systems and accessories.
All garments and products are ergonomic and durable and come
in sizes for both women and men.
18 | NWG 2017
1500
1000
500
2017 2016
2017 2016
EBITDA
SEK million
300
250
200
150
100
50
0