twists, and retro clothing. The
branding has been so successful
that many fans dress up in retro
clothes for the concerts. In fact,
the shows become more than
a concert; they are a night out
on the town, an opportunity to
get all dressed up. But until the
band’s first tour in 2014, Bradlee
still had his doubts as to how big
things were getting for the band.
“I don’t think that it ever hit me
until we started touring,” said
Bradlee. “Prior to that I had
seen view counts and user com-
ments and things like that. But
it doesn’t feel real until you see
actual people at a show, dressed
up, singing along, and dancing.
That’s when it felt real. Look-
ing back, Postmodern Jukebox
is perfect for YouTube because
of the way we create these little
performances - single takes that
are done Motown style with us
all in the same room,” he adds.
“As much as it is a musical thing,
it’s also visual with the outfits
and all of the different throw-
back references. YouTube defi-
Watch Postmodern Jukebox with Nicole Atkins perform “Heroes”
NJ STAGE 2017 - Vol. 4 No. 6
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