New Jersey Stage 2017: Issue 6 - Page 95

twists, and retro clothing. The branding has been so successful that many fans dress up in retro clothes for the concerts. In fact, the shows become more than a concert; they are a night out on the town, an opportunity to get all dressed up. But until the band’s first tour in 2014, Bradlee still had his doubts as to how big things were getting for the band. “I don’t think that it ever hit me until we started touring,” said Bradlee. “Prior to that I had seen view counts and user com- ments and things like that. But it doesn’t feel real until you see actual people at a show, dressed up, singing along, and dancing. That’s when it felt real. Look- ing back, Postmodern Jukebox is perfect for YouTube because of the way we create these little performances - single takes that are done Motown style with us all in the same room,” he adds. “As much as it is a musical thing, it’s also visual with the outfits and all of the different throw- back references. YouTube defi- Watch Postmodern Jukebox with Nicole Atkins perform “Heroes” NJ STAGE 2017 - Vol. 4 No. 6 INDEX NEXT ARTICLE 95