Neuromag July 2016 | Page 28

with breakfast. In fact, the second day was brought in with bowling (or Kügel in German), billiards (or pool in American) and some tasty beverages…all that was missing was more food. Let’s just say that no one went to bed early that night, including myself. But, after a few hours of sleep, we were on again for the morning and another round of talks and poster sessions. Overall, the vibe could be described as nerdy-chill. We even had the pleasure of hosting Kai-Markus Müller, CEO of The Neuromarketing Labs1 who visited before lunch to share his experience after leaving the Graduate Training Center of Tübingen2. This experience includes the build-up and management of a com- profit organization aimed at providing credible information and informing the public about the use of animals for scientific research, I was happy to speak about Pro-Test Deutschland. When our keynote speaker, Stefan Treue of the German Primate Center3 (Göttingen), joined the conference that evening the course of discussions began to drive home a few points. The first point is about the abundance of misinformation out there, which gives the general public an inaccurate portrayal of scientific research. One such example would be that scientists choose not to use alternative methods so they could engage in lucrative animal research. Yet, to the contrary, a enough to be heard over the opposition. But things are changing with the formation of groups such as Pro-Test Deutschland, NC3Rs5, EARA6 (European Animal Research Association) and the Basel Declaration7. These groups give scientists a louder voice, one that is strong and backed by the facts. Finally, one last point to remember from that night is to learn how to explain your research in a concise and understandable manner. This meaning, one should practice their 2-minute poster presentations as well as their 30-second elevator pitches. Remember not everyone has an undefined amount of time to listen to you talk, while also possessing the background knowl- by Diljit Singh Kajal pany that uses neuroscience methods, namely EEG (electroencephalography), to classify brainwave patterns during the observation of specific commercial products. It is an interesting idea to look at the differences in neural activity during product-cognitive mismatching – you could definitely learn a lot from this kind of study. For you younger researchers out there, he’s looking for interns! After Müller’s interesting talk came lunch and coffee to fuel the brain and get everyone ready for the evening session of talks. Considering the overall theme of the conference was science communication, I think everyone was able to relate to the topic – myself included – which served us well given the diverse backgrounds of the participants. As a co-founder of a non- 28 | NEUROMAG | July 2016 scientist would be glad to employ alternative methods, e.g. computational modeling of neuronal activity, and they often do! In fact, by German law4, the ethical committee would not approve a scientific research project using animals if the same study could be conducted using an alternative approach. However, these alternatives cannot always replace animal research. Furthermore, one does not earn more money through the pursuit of animal research considering the costs of husbandry and animal care are multitudes more than nearly all alternative methods. Another point to drive home is that most of the general public receives information about animal experimentation from animal rights/protection groups. This is largely because scientists do not possess a voice loud edge to understand the complex details. Scale back and employ a bottomup approach to build your topic and capture the interest of your listeners. Day 3. The last day of the conference began like the day before, with breakfast, except this time there was a lot more snow! It had snowed throughout the previous night, therefore, the next morning truly looked like a Winter Wonderland. There were a couple of workshops: one led by André Maia Chagas on Arduino circuit boards and the other by Jonas Rauber on Github. The workshops were a great opportunity to introduce two very different concepts. Overall, we received positive feedback from the course of events. Everyone even had time to play like kids in the