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OPINION
Power is
within reach
Kevin Deierling, vice president
marketing, Mellanox
Technologies
www.mellanox.com
How to achieve a hyperscale data
centre without a hyperscale budget
Don’t be daunted by the overwhelming technological
resources of today’s market leaders. Times are changing and
that exclusive hyperscale architecture is now within reach of
any large enterprise.
An Economist headline this year asked, 'how to tame the
tech titans?' A more recent article – ‘American tech giants
are making life tough for startups’ – outlines the problems
of start-ups in the tech giants’ ‘kill zone’ where investors
will shy away from any company that might appear to be
entering the big boys’ territory.
You don’t have to be either a start-up or a direct
competitor to the likes of the Super 7 – Amazon, Facebook,
Google, Microsoft, Baidu, Alibaba, and Tencent – to feel
daunted by their sheer market presence and technological
dominance. Then there are the second tier ‘unicorns’ like
LinkedIn, Twitter and Instagram who share their secret
of building massive network infrastructures to achieve
unprecedented power to mine data and automate business
processes for super-efficiency. How can the average
enterprise survive in a commercial environment that's
dominated by such giants? There are two key points to
their market dominance; the first is to have exceptional
www.networkseuropemagazine.com