Kiwis cross the ditch to experience FILEX 2017
NEWS
News and views from the New Zealand fitness industry .
REPs reaches out to educate and motivate the public
While January may be the month of New Year ’ s resolutions , for many businesses in New Zealand , 1 April marks the new year , especially when it relates to business plans , budgets and the inevitable finishing off the accounts for the previous year .
With that in mind , it ’ s really exciting to note that April saw the first in a series of new public facing messages start to roll out from the NZ Register of Exercise Professionals ( REPs ) as part of its 2017 public promotion campaigns highlighting why it ’ s so important use a registered exercise professional .
The promotions will initially use social media channels , and feature images and videos that both explain and promote the use of registered exercise professionals to the public . One of the best , and unique , elements of the videos is the heavy use of exercise professionals from various settings – so it ’ s real industry people you ’ ll see featured .
The first video ‘ We are REPs ’, which can be seen on the REPs web site reps . org . nz , features several trainers explaining that all education of PTs is not equal , and discussing why it ’ s so important to use a registered trainer . You can see more of REPs promotions by following them at facebook . com / nzreps
The idea is to not only promote these videos via REPs channels , but to also provide them as tools for trainers and facilities to use to promote their association with REPs to their own clients and members .
This marks a significant development in the confirmation of REPs as the quality mark of the exercise industry . Now that REPs has a critical mass of over two thirds of all exercise professionals registered , it means the messages to the public can make a clear case for not only using a registered trainer and registered facilities , but also instil confidence that by using the search engine , they will be able to find both facilities and trainers conveniently located close to where they live or work .
By educating the public , and making it easier for them to find reputable fitness professionals that can facilitate their health and fitness , we are taking another step on the road to positively affecting the lives of more New Zealanders .
Richard Beddie CEO , ExerciseNZ info @ exercisenz . org . nz
Kiwis cross the ditch to experience FILEX 2017
Once again ExerciseNZ hosted Kiwi drinks at FILEX , and with almost a hundred Kiwis attending in 2017 , many of them took the opportunity to catch up with industry friends from the homeland at the networking event , now in it ’ s tenth year .
FILEX has always been a popular event for Kiwis to attend , and with its return to Sydney , and a truly world-class line-up of presenters , 2017 saw one of the biggest NZ contingents for some years .
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