The only thing that is
constant is change
The way
we were…
On the page opposite you’ve just read about THE TRIP, the latest
addition to the Les Mills arsenal of group training experiences. Sixteen
years ago, in July 2000, the brand was in its infancy, yet enjoying
enormous growth in clubs across the world. Acknowledging this,
Network magazine (celebrating being in full colour) ran a feature titled
‘The Les Mills Success Story’.
“So how did this amazing story unfold? What has enabled Les Mills,
in five short years, to be the first to so successfully introduce a prechoreography and licensing system to the global fitness industry?
The Les Mills World of Fitness in Auckland, New Zealand, has been
running pre-choreographed classes for about 20 years, but they were
not the first to do so…”
1 thing I’ve learnt…
Wendy Sweet, Fitness Educator
nz.linkedin.com/pub/wendy-sweet/31/4b7/561
“If you manage a team of PTs and want to
provide your customers with the best personal
trainer service that you can, then focus on
the mantra ‘Your success is their success’.
With this at the forefront of your management,
you then need a process for supporting them
towards professional and financial success.
The real business of PT Management is
focusing your trainers on what their business
really is. I call this process my ‘Five R’s to
PT Success’. They are: 1) Relationship: the
client-trainer relationship is gold, so teach
your trainers to focus on it. 2) Retention: new
trainers must be taught how to up-sell from
leads to ongoing sales. 3) Results: it takes 90
days to change behaviour and sustain results
– do your trainers retain clients this long?
4) Referrals: teach your trainers how to ask
for referrals, they won’t inherently know how
to do so. 5) Revenue: when trainers run their
businesses on 1-4 above, number 5 happens!”
Change can be daunting, but it can also
be invigorating. Four years ago Network
had to find a new venue for the FILEX
Convention as the Sydney Convention
Centre was to be demolished and
replaced with a state of the art facility.
We moved the event to Melbourne,
and all I can say is that it was the best
choice we could have made. Thank you
to everyone in the Garden State who,
over the past three years, has made us feel so welcome and
been so supportive. While we’re sad to farewell Melbourne,
we’re already looking forward to celebrating Network’s 30th
anniversary during FILEX 2017 at the brand new Sydney
International Convention Centre.
FILEX 2016 was a huge success. In a thought-provoking and
frequently hilarious Opening Keynote Address, Glen Capelli
shared the keys to becoming better, smarter and wiser in all
aspects of our lives. It set the tone perfectly for a long weekend
of professional and personal development.
Every year we shake things up at FILEX. This year saw some
fantastic additions to the program. One of these was the launch
of the Meeting of the Minds PT event, a day-long collaboration
of nine expert industry leaders who discussed everything from
programming and emotional connections to behaviour change
and movement evolution.
Another new initiative was the inaugural Women of Influence
Lunch, featuring presentations from six women in our industry
who have challenged the status quo and become inspirational
leaders. The event was so successful that we look forward to
including it in the 2017 program.
The Business strand also had change on its mind, with a
number of incredible presenters focusing on how owner/
operators can future proof their businesses in a highly
competitive environment that is increasingly being challenged
by the introduction of different technologies.
The atmosphere of industry change and growth at FILEX
made it the perfect setting for us to unveil the next stage of
Network’s own development, with the launch of the refreshed
brand identity, which you’ll have noticed in the opening pages
of this magazine. The fresh branding encapsulates our values;
industry leadership, integrity and innovation, while sticking to
our core purpose ‘to inform, inspire and educate our members
to be the best they can be’.
Over the following months you’ll see this new brand identity
flow through your interactive Network website and social
media channels; your online and face-to-face Continuing
Education Courses; your live events; and your revamped
Network Membership, featuring access to podcasts, member
dashboard, exercise library, insurance and more.
We hope you enjoy the changes.
Nigel Champion, Executive Director
[email protected]
NETWORK WINTER 2016 | 11