Network Magazine winter 2015 | Page 4

Needing to get fit and healthy just isn’t enough I don’t meant to be rude, but do your clients and members really want to spend time with you? Or are they just there because they feel like they need to be? If it’s the latter then odds are they won’t be training with you for long. In his Perspective feature on page 8, Australian Fitness Network’s Lifetime Achievement Award winner, Steve Jensen, alludes to the importance of making our clubs, studios and sessions the ‘third place’ for our clients and members. The third place is the place, aside from home and work, where people choose to spend their time because they like to be there. The key word there is ‘like’. Not ‘feel obliged’ or ‘deem it necessary’. The same sentiment is expressed in this issue’s cover story on page 18, in which Leisl Klaebe details the pulling power for clubs of great group exercise. Once people have become part of the group ex tribe, they value the experience too much to ever want to miss a class. Wendy Sweet, on page 61, also reinforces the importance of treating those who choose to spend time with us as ‘guests’ rather than customers. It’s not enough to show and tell people what they need to do in order to become fitter and healthier – we need to make NETWORK’S CORE PURPOSE ‘To inform, inspire and educate our members to be the best they can be’ Download the Network magazine App to your iPad at fitnessnetwork.com.au/mag-app them want to spend time with us. You can have all the tools in the world to improve people’s lives, but if they don’t want to be with you then it’s all in vain. If we are to lead the way towards healthier, happier lives for our members and clients then we need to make their time with us enjoyable as well as effective. If you struggle to retain clients or members, then perhaps it’s time to ask whether you have created that third place, and whether you truly are hosting your guests during the time they spend with you. Until next time, Oliver Kitchingman, Editor [email protected] AUSTRALIAN FITNESS NETWORK Post: PO Box 577, Crows Nest, NSW 1585 Street: 47 Hume Street, Crows Nest NSW 2065 Ph: 1300 493 832 (local call rate) Ph:     02 8412 7400 Fax:     [phone] Web:     fitnessnetwork.com.au E-mail: [email protected] EXECUTIVE DIRECTOR Nigel Champion Network magazine is the official quarterly publication of Australian Fitness Network. It is distributed in March, June, September and December. While every effort is made to ensure accuracy, Australian Fitness Network accepts no responsibility for the correctness of any facts or opinions. All information including prices (quoted in AUD) is correct at time of publishing, but may be subject to change. Where CECs are stated, they may only be applicable within Australia. We welcome articles from all industry professionals on the understanding that the author ensures the work they submit is their own. No material in Network magazine may be reproduced in any form without the written consent of the publisher. © 2015 All material copyright to Australian Fitness Network. All rights reserved. CHIEF EXECUTIVE OFFICER Ryan Hogan 23 If you are interested in advertising in Network magazine or on Network's website or onli ne publications, please phone [phone] or email [email protected]. Printed by IntoPrint. intoprint.com.au Cover image courtesy of LES MILLS COMPETITION TERMS & CONDITIONS Unless otherwise specified, all competitions/giveaways contained in this issue commence on 1 June 2015 and conclude on 31 June 2015. Each competition is a game of skill and chance plays no part in determining the winner. The judge’s decision is final and no correspondence will be entered into. Winners will be selected by the editor at 47 Hume Street, Crows Nest NSW 2065 and will be notified by email no later than 7 July 2015. Full terms and conditions can be obtained at fitnessnetwork.com.au/competition-terms-and-conditions 4 | NETWORK WINTER 2015 twitter.com/ozfitnetwork pinterest.com/ozfitnetwork #ozfitnetwork Your Network Membership provides you with access to 8 CECs annually at no extra cost. STAFF DIRECTORY To call a member of the Network team, simply insert their extension number (see below) to 02 8412 74__ __ For the fitnessU team, insert the extension number to 02 8579 69__ __ EDITOR Oliver Kitchingman ADVERTISING IN NETWORK fb.me/ozfitnetwork INFORMATION Oliver Kitchingman, Editor Jack Lee, Graphic Designer Jonno Hook Multimedia & IT Coordinator Ext. 12 86 09 MARKETING & COMMUNICATIONS MANAGER Miriam Wood 04 FINANCIAL SERVICES Noelene Chandler, Finance Manager 07 Sunny Hu, Finance Administrator 05 NETWORK EDUCATION Alisha Smith, Education Manager 11 Rebecca Carle 16 Education Assistant 21 MEMBERSHIP SERVICES fitnessU EDUCATION Paige Nossiter Paul Bulatao Membership Coordinator 02 National VET Manager 17 Tess Wilson Emma Harvey Membership Consultant 01 Education Coordinator 80 EVENTS Kathryn Weihen, Online Trainer 10 Aimee Najdovski, Chris Dounis, Online Trainer Events Manager 19 Stephen Parker, Online Trainer Bel Fong Larissa Harcombe Senior Course Coordinator 18 Career Advisor 34 Kate Smith Tyson Atkins Events Admin officer 16 Career Advisor 03