to a minimum. As the old saying goes ‘if
everything is important then nothing is
important’.
Most organisations spend millions of
dollars developing and communicating
important messages to their potential
customers. These millions are spent on
branding, imagery and creating one-liners
that will excite and grab the attention
of potential customers. Yet very few
organisations spend much money or effort
attempting to develop and communicate
their strategy and main goals to the people
required to execute them. This is a big
mistake. Organisations should continually
seek new ways, new techniques, and new
communication mediums to spread their
main messages internally. The investment
will be well worth it.
Having set and communicated clear
organisation goals, it shouldn’t be too
difficult for managers to agree goals for
those who report to them and align those
Too many organisations have not communicated clear
strategies and goals to their employees.
goals to those of the organisation. It’s
important that the goal setting process for
employees be a two-way discussion and
not just a demand or direction from the top.
Employees who have input into setting their
personal goals as well as the goals of their
team are far more likely to buy-in to those
goals and have a greater desire to achieve
or exceed them.
Setting clear strategies and goals, and
linking them to those of individual employee
roles, is one of the main drivers of employee
engagement. And increasing employee
engagement is crucial to providing a better
place to work, reducing employee turnover,
and increasing productivity, customer
engagement and loyalty. Combined, these
result in greatly improved organisation
performance.
If someone asked you right now what your
organisation’s main aims are, what would
you say? If you can’t answer immediately,
it’s time to put the goal posts back.
Nicholas Barnett is a director, business leader
and strategist with over 35 years’ experience. He
is CEO of insyncsurveys.com.au and author of
7 Business Habits That Drive High Performance
(Major Street Publishing, $29.99) which can be
purchased at 7businesshabits.com
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