IS ONE OF YOUR MOST
VALUABLE ASSETS AT RISK?
Simply registering your
business name is not
enough to stop other people
from using your name, or
attempting to stop you using
it yourself.
YOUR
COMPANY
NAME
WORDS: LEON PONTE
he name of your business is one
of your most valuable assets – it
is your brand. It’s how existing
clients recognise you, prospective clients
may decide to contact you and your ‘raving
fans’ refer other clients to you.
But, what if you had to stop using your
name – after spending a lot of time and
money on signage, advertising, setting up
your website, Facebook page and other
social m YXH[