Network Magazine summer 2014 | Page 51

means that you should be creating posts that are valuable, interesting, and incite an emotion or a reaction, with the goal of having more likes, comments, and shares. Ask yourself, ‘What would I respond to? What do I see on Facebook that ignites a response in me?’ Ask questions, share content that appeals to your fans’ interests, and continue to be authentic. Value By regularly sharing high quality content that is interesting, aut