F45
TRAINING
Combining the industry trends of group training
and functional fitness, F45 delivers premium
team training in a boutique studio environment.
45 Training is a team-based, functional training facility
that places a huge emphasis on the ‘three key factors’
of motivation, innovation and results.
At F45 (the F stands for functional), no program is ever repeated,
making every workout a unique experience. The creators of F45
describe each studio as an ‘ecosystem that develops incredible
physiques and strong camaraderie’, thanks in part to initiatives like
the live DJ sets on Saturdays.
The system must be working, because F45 is the fastest
growing network of fitness studios in Australia, with 40 studios
currently open all over the country (due to be 65 by the end of this
year), and another 40 licenses sold. Its ambitions aren’t restricted
to these shores though, with studios already open in New Zealand
and plans underway to launch in India, Asia, the US and the UK.
With group training and functional workouts available at almost
every facility these days, what makes F45 different? Its creators
identified an opportunity to deliver premium team training services in
a boutique studio environment. The workouts feature no power lifting
or technical lifting, and the facilities are highly systemised, feature
integrated technology in the form of video workout demonstrations
and strive to be female-friendly – some of the reasons the membership
of the facilities is 70% females and 30% males.
F45 offers 10 customised training systems, 10 unique circuit
movement patterns, 15 different timing modules, over 1,000
exercises, and workouts that change every day. The aim is that
clients remain motivated and challenged, and hence achieve great
results. The workout training systems are individually branded
and patented, each having unique identities. Licensees of F45
studios receive all of these training systems, timing modules, video
workouts and F45-branded DJ playlists.
While some group training models shy away from the term,
the creators of F45 proudly declare it to be a cult that has to
be experienced to be believed. Along with the growing band of
devotees, celebrities including Ricky Martin, Joel Madden and
Nicole Richie have also taken them up on their offer.
F
MORE?
If you want to experience F45 Training at a studio near you, or if you’re
interested in becoming a licensee, visit f45training.com.au
40 | NETWORK SUMMER 2014