INSIGHT
News , views and lessons learnt
Fitness Australia Symposium to focus on digital marketing
The 2016 Fitness Australia Symposium will this year be held on Friday 14 October at Royal Randwick Racecourse in Sydney . The event will aim to help attendees achieve greater success with customers by helping them to better understand , and harness the power of , digital marketing .
Featuring breakout sessions and panel discussions , the symposium is designed for everyone in the industry , from personal trainers and students , to business managers and gym owners .
The keynote will be delivered by digital strategist Fiona Bendall , about whom Fitness Australia ’ s CEO , Bill Moore , says ; ‘ She ’ s developed key digital strategies in London and New York for world renowned companies such as the BBC and Virgin , so as an industry , we ’ ll be looking to take as much of her expertise on board as possible as we collectively go in search of best practice .’
Symposium sessions will be presented by leading experts who are shaping modern businesses through digital streams and lead generation . The day promises to present an opportunity to learn from first-hand experience in order to transform and grow your business .
In addition to exploring the latest digital marketing trends and best practices , the event also presents a chance to network with industry influencers and peers . The # ActiveAchievers Awards , partnered by Australian Fitness Network , will also be presented at a dinner event being held on the evening of 14 October .
For details on the # FASymposium16 go to awards . fitness . org . au / symposium
Pasta not the villain previously claimed
The Mediterranean diet , as we all know , has long been held up as a shining example of how to eat for a long and healthy life . Often conspicuous by its absence from advice on this style of eating , however , has been that staple of many Mediterranean dishes – pasta .
Due to its carbohydrate-based calories , pasta is usually cast aside by those attempting to lose weight . Farewell fettuccini , arrivederci linguine .
The days of those sad break-ups may now be over , however , thanks to the findings of a recent study carried out by researchers from , you guessed it , Italy .
Data from 23,000 individuals was examined to identify the relationship between pasta consumption and certain weight parameters – with surprising results that could put macaroni back on the menu ( when consumed in moderation – now that ’ s a whole other challenge ).
Study author George Pounis reported ‘ By analysing anthropometric data of the participants and their eating habits , we have seen that consumption of pasta , contrary to what many think , is not associated with an increase in body weight ; rather the opposite . Our data show that enjoying pasta according to individuals ’ needs contributes to a healthy body mass index , lower waist circumference , and better waist-hip ratio .’ Source : Nutrition and Diabetes
8 | NETWORK SPRING 2016