Network Magazine Spring 2016 | Page 3

Let’s get immersive and heighten the senses It’s always interesting to see which fitness-related stories get picked up by the mainstream media. Often it’s negative reports about fad diets, body shaming and extreme workouts unattainable by mere mortals – after all, who doesn’t like to tut-tut and roll their eyes at these misguided souls? It’s always good, therefore, to see more positive stories getting noticed. Recently, reports on ‘augmented fitness’ and ‘entertrainment’ have been gaining traction, in part due to the large crowds they are drawing. Kayla Itsines, a fitness instructor and PT from Adelaide, has been attracting thousands of devoted fans to her fitness tours at venues around the world, thanks largely to her legion of over 5 million Instagram followers. Sydney, meanwhile, recently saw the BUF Girls Bootcamp teaming up with a radio station to deliver what it describes as a ‘fun and immersive fitness experience’ to hundreds of women. No strangers to mass fitness participation, the team at Les Mills have also embraced the concept of immersive fitness. As the company’s Immersive Product Manager, Chris Richardson, explains in his feature on page 6; ‘the trick is to actively engage the people attending our facilities by providing an environment that NETWORK’S CORE PURPOSE ‘To inform, inspire and educate our members to be the best they can be’ EDITOR Oliver Kitchingman Network magazine is the official quarterly publication of Australian Fitness Network. It is distributed in March, June, September and December. While every effort is made to ensure accuracy, Australian Fitness Network accepts no responsibility for the correctness of any facts or opinions. All information including prices (quoted in AUD) is correct at time of publishing, but may be subject to change. Where CECs are stated, they may only be applicable within Australia. We welcome articles from all industry professionals on the understanding that the author ensures the work they submit is their own. No material in Network magazine may be reproduced in any form without the written consent of the publisher. © 2016 All material copyright to Australian Fitness Network. All rights reserved. ADVERTISING IN NETWORK For information on advertising in Network magazine, or through Network's online and social media channels, please email [email protected] or call 02 8412 7486. Printed by IntoPrint. intoprint.com.au COMPETITION TERMS & CONDITIONS Unless otherwise specified, all competitions/giveaways contained in this issue commence on 10 September 2016 and conclude on 25 October 2016. Each competition is a game of skill and chance plays no part in determining the winner. The judge’s decision is final and no correspondence will be entered into. Winners will be selected by the editor at 47 Hume Street, Crows Nest NSW 2065 and will be notified by email no later than 15 November 2016. Full terms and conditions can be obtained at fitnessnetwork.com.au/competition-terms-and-conditions heightens the senses, creates the desire to repeat the experience and, most importantly, encourages them to share it with others.’ Les Mills is using technology to do this in its audio-visual cycle class, THE TRIP. In his column on page 9, Network’s Executive Director, Nigel Champion, also discusses the ‘exciting experience with an element of exclusivity’ that is fuelling the growth of boutique clubs globally. What these differing options have in common is their delivery of inspiring experiences that take the chore out of working out and put the fun and community in. Th e fact is, many people do not enjoy exercising enough to make time to do it. The concept of distracting participants from the hard work by making fitness fun may not be new – but, evidently, there are always new ways to achieve it. Are you ready to get immersive? Oliver Kitchingman, Editor [email protected] AUSTRALIAN FITNESS NETWORK Post: PO Box 577, Crows Nest, NSW 1585 Street: 47 Hume Street, Crows Nest NSW 2065 Ph: 1300 493 832 (local call rate) Ph:     02 8412 7400 Fax:     [phone] Web:     fitnessnetwork.com.au E-mail: [email protected] fb.me/ozfitnetwork twitter.com/ozfitnetwork pinterest.com/ozfitnetwork #ozfitnetwork 1 PDPs Your Network Membership provides you with access to 8 CECs or 1 PDP annually at no extra cost. STAFF DIRECTORY To call a member of the Network team, simply insert their extension number (see below) to 02 8412 74__ __ For the fitnessU team, insert the extension number to 02 8579 69__ __ EXECUTIVE DIRECTOR Nigel Champion Ext. 12 CHIEF EXECUTIVE OFFICER Ryan Hogan 23 INFORMATION Oliver Kitchingman, Editor 86 Jack Lee, Head of Creative 09 MEMBERSHIP SERVICES Paige Nossiter Membership Coordinator 02 Liz Lamb Membership Consultant 01 FINANCIAL SERVICES Noelene Chandler, Finance Manager 07 Michelle Hui, Finance Administrator 05 LEARNING & DEVELOPMENT Alisha Smith, L&D Manager Bel Fong L&D Coordinator Rebecca Carle L&D Assistant 11 18 21 fitnessU EDUCATION Paul Bulatao National VET Manager 17 Emma Harvey Education Coordinator 80 Kathryn Weihen, Online Trainer 10 Larissa Harcombe Career Advisor 34 Tyson Atkins Career Advisor 03 NETWORK SPRING 2016 | 3