INSIGHT
News, views and lessons learnt
Sweat more, pay less
How can you encourage members or
clients to use your services more? How
about charging them less the more they
do with you? After all, the more they use
your services, the more likely they are to
stay with you for the long term – and to
achieve their fitness goals.
San Francisco-based fitmob, a
‘community-based, FUN approach
to working out’ is doing just this.
Charging participants at the end of
each week, the more you workout in
those seven days (in either indoor or
outdoor environments), the less you
pay. One workout costs $20. Two per
week will cost you $15 each session,
and three times a week will cost you
just $10 each workout.
Using an app for session bookings,
payment and more, Fitmob describes
itself as ‘an authentic fusion of fitness,
community and technology.’ If you
don’t show up to a workout you’ve
booked you’ll get charged a $5 ‘Flake
fee’ – but to minimise the pain of this,
participants can take solace in the
fact that a portion goes to a local
children’s fitness charity.
If you’re looking to really build
commitment to fitness in your
members and clients, could this
approach of discounts for frequent
attendance work for you?
Source: fitmob.com
Whole grain, whole lot better
When choosing brekkie avoid
cereals that don’t have the word
‘whole’ in front of them. If they lack
this prefix then odds are they have
been refined.
via networkinteracive.com.au
Endurance competitors feel
the heat
Heat stroke is 10 times more
likely than cardiac events to be
life-threatening for runners during
endurance races in warm climates.
via Journal of the American College of
Cardiology
Dem bones, dem bones, dem weak bones
Despite two-thirds of Australians over the age of 50 – predominantly women – experiencing poor
bone health, 71 per cent of women do not consider this issue to be a high priority, according to a
recent Australian survey.
Osteoporosis, a progressive bone disease characterised by loss of bone
mass and density, is viewed by leading health professionals as an emerging
national health crisis, driven by an ageing population and compounded by
a lack of awareness.
Endocrinologist professor Ego Seeman from Austin Health said ‘There
is a natural ‘decay’ of the skeleton as we age – each time your skeleton
renews as part of the ageing process it puts less of itself back on each
time – hence the need to top up calcium levels, and start from a strong,
healthy bone base.’
Experts from several health organisations, including Osteoporosis
Australia, have called for women in particular to be ‘Stronger
Together’ by helping spread the word about the three simple actions
everyone can take to build stronger bones: consume milk, cheese
and yogurt (or dairy-free alternatives) for calcium; do weight-bearing
exercises; and get safe sun for vitamin D.
Source: healthybones.com.au
8 | NETWORK SPRI