Not just inspirational, but
aspirational
The way
we were…
13 years ago, in early 2003, Network magazine pre-empted the
explosion in popularity of Zumba when it featured Argentinian media
personality and group fitness instructor Ulises Puiggros showcasing
‘Latin aerobics’.
“The growing demand for Latin based group fitness classes can
be attributed to the popularity of Latin music and Latino personalities
that are emerging in the mainstream entertainment industry around the
world. Latin aerobics is popular because it provides intensity, achieves
results and has great entertainment value.
A successful Latin aerobics class is a combination of fitness and
dance.
…The dance element in Latin aerobics provides participants with
numerous benefits, including a unique experience of rhythms and an
opportunity for self expression.”
1 thing I’ve learnt…
Davin Miller, CEO Debitsuccess
debitsuccess.com.au
“The one thing I’ve learnt since joining the
direct debit sector is that a gym or PT can
improve their cashflow without increasing the
number of clients. The easiest thing to do is
to encourage clients to pay weekly rather than
monthly. That’s it!
A client’s weekly payment will reverse half
the number of times that a client’s monthly
payment does. Why? Because a weekly gym
membership might only be $15 while a monthly
membership will be $60. Naturally, your clients
are more likely to have $15 available in their
account than they are $60. If you are a PT the
difference in reversal rates is more pronounced
because you are dealing with larger sums of
money e.g. a weekly payment of $100 vs. a
monthly payment of $433.
There are a number of other actions you can
take to improve your cashflow, but moving your
clients from monthly payers to weekly payers is
a great start.”
Next month in Melbourne, Australian
Fitness Network will once again deliver
FILEX, the fitness industry convention.
I feel proud that over the past twenty
years FILEX has grown from a small
fitness industry event into a learning
and networking experience recognised
as one of the best of its kind in the
world. A huge amount of work goes into
such a large event, and I’m going take
this opportunity to provide a quick overview of what you can
expect in 2016.
Before planning the FILEX program, the Network team spends
many hours creating a theme that is not only inspirational, but
also aspirational. This year that theme is ‘Realising Potential’,
which can be defined as ‘helping people achieve the standards
they are capable of’. Such a statement is hard to beat as a
definition of capability. With this in mind, we have assembled a
convention program that provides a wealth of opportunities to
realise your true potential as a trainer, instructor or manager, so
that you in turn can help your clients, members and participants
reach theirs.
The FILEX program comprises over 230 sessions delivered
by leading international and local presenters, so there’s plenty
to choose from, no matter what aspect of the industry you are
passionate about. Business-wise, there are sessions covering
modern day leadership, memorable customer service, adapting
to relentless change, identifying your value proposition and
much more. The Personal Training sessions, meanwhile, range
in their content from the latest research into different training
protocols and trends in exercise pr W67&