Network Magazine autumn 2016 | Page 43

7 WAYS TO SUPPORT YOUR CLIENTS’ GOALS By making a few simple changes to how you work with weight loss clients, you can ensure you aren’t unwittingly party to the body shaming to which they are often subjected. WORDS: KYLIE RYAN ody shaming has been all over the news in the past year, from pregnant Studio 10 presenter, Sarah Harris telling her body haters to ‘get stuffed’ to a recent study in Psychological Science that proves weight discrimination can kill. Body image issues are deeply embedded in our media, and our collective psyche. How can you navigate the minefield of a client’s relationship with their body to help them with their weight loss and health goals without body shaming – and support them with their mental-emotional health too? Let’s examine what body shaming is, why it doesn’t work, and seven ways you can help your clients without accidentally doing it. B What is body shaming? Body shaming is the practice of insulting or judging a person due to the way their body looks. While it seems obvious that no normal person would indulge in this nasty behaviour, body shaming has become so ingrained in our culture that it is almost invisible. Celebrity body shaming is rife in glossy women’s magazines, in which the tiniest ‘flaws’ in the celebrities’ bodies are zoomed in on and analysed. It is on our TV screens in competitive weight loss shows where participants are asked to do ridiculous amounts of excessive exercise, and are then faced with ‘temptation games’ in which they can gain an advantage by bingeing on cream pies. All in the name of health. Body shaming is hideously obvious when you see it on the street like this: ‘Hey fattie, stop eating that ice cream and go for a run’. But it is more insidious and harmful as the silent discrimination that happens all around us. That bigger girl who was more qualified than the slimmer girl being passed over for the promotion because of the unspoken judgement that she would be lazier. The silent judging, looks and stares of passers-by. NETWORK AUTUMN 2016 | 43