Network Magazine autumn 2016 | Page 35

COMMUNITY Outdoor training without the glare! If you conduct boot camps or train clients in parks and on beaches, you’ll appreciate the need to protect yourself from the elements. Along with the sunscreen and sunnies you should be slapping a hat on, but if you don’t want to trap the heat then a visor may be the answer. Because they found traditional caps uncomfortable when getting physical, the team at Scunci  developed the Active Wear Visor. The soft, elastic head wrap conforms to your head without any annoying buckles or labels (and as an added bonus, because it’s a visor ‘hat-hair’ is no longer an issue either). Made with premium fabrics, and in a range of colours and styles, the visor is a happy alternative for hat-haters who work out in the sun. For your chance to win 1 of 4 Scunci Active Wear Visors, email [email protected] explaining in 50 words or less why you’d like to get your hands (or should that be head?) – on this funky headwear. For more information visit scunci.com.au In your expert opinion… Chantal Brodrick, Principal Business Coach and host of The Fitness Business Podcast activemgmt.com.au I don’t have time to use lots of social media to promote my PT business, so if I only use one, which should it be? Start by thinking about your target audience.  Who are they and what social media platforms are they using? Important factors to consider include: how much time they are spending on a particular channel; how engaged they are; what sort of communication appeals to them (info/pictures/ video/infographics) and what time of day they are online. Creating an ‘Avatar’ of your ideal customer is a great place to start. Once you can answer all of these questions, you will have a clear understanding of the person you want to reach, which will lead you to the best social media platform for your business. One last tip – if you are short for time, then plan ahead. Keep in mind your overarching social media strategy and create a schedule with four weeks' of content, then use a dashboard like Hootsuite to schedule your posts; this will ensure you are using your time effectively. WHAT’S ON? Looking to add something new to your training repertoire? Network has events and training courses galore this Autumn, all over Australia, and even in NZ. Check out all the details at fitnessnetwork.com.au/calendar Animal Flow Level 1 Instructor Workshop 9-10 April Perth 28-29 May Melbourne 9-10 July Christchurch, NZ Animal Flow Level 2 Instructor Workshop 23 June Sydney 29 June Brisbane YogaFit Fundamentals 17-19 & 24-26 June Sydney 1-3 & 8-10 July Perth YogaFit Older Adults 28 April Melbourne YogaFit Anatomy & Alignment 2 4-5 May Perth 16-17 July Melbourne 21-22 July Sydney 30-31 July Brisbane YogaFit Level 3 6-7 May Perth 14-15 July Melbourne 28-29 July Brisbane YogaFit Sweat 23 July Sydney FILEX Business Summit 28 April Melbourne PT: Meeting of the Minds 28 April Melbourne FILEX Convention 29 April-1 May Melbourne Women of Influence Lunch Benefit from Chantal’s fitness business and social media know-how at her FILEX, 2016 session ‘Boost your business, brand and bottom line' (B2A). Head to filex.com.au to check out th e session details, full program and to register. 30 April Melbourne NETWORK AUTUMN 2016 | 35