TABLE: The Congruency Matrix
BEING
What is the DNA of you/
your business?
DOING
How do you/does your
business behave?
HAVING
What attributes do you/
does your business have?
I value my worth and expertise
I am disciplined
I am an influencer
I have clarity on the
solutions I provide
I am an opportunist
I am an expert in my field
My intention and
purpose is defined
I am congruent
I am connected
I am conscious
I follow through
I am leveraged
I am visionary
I am a good, committed,
solid communicator
I am an abundant influencer
with the world
I am in growth mode
I am living the quality
of life I deserve
I am brilliant at the basics
I am profitable
I am an influencer of change
I am a leader of a champion team
I am a go-to expert in
my field of expertise
I am serving the clients I desire
I am spending more time
with my loved ones doing
the things I love.
14 | NETWORK AUTUMN 2016
If you are going to walk the talk, you must not
only show your current and future clients that
your business has these attributes, you must
follow through with clarity and confidence.
Who are you? Where are your strengths? In
what areas are you weak? You may need to get
external help for your weaknesses, but to be
attractive to your clients you need to show your
strengths.
If you are going to walk your talk, that’s how
you need to be behind the scenes as well as in
the open, and you need to do it with respect and
humility. You’ve probably heard it said that ‘you
have the same number of hours in the day as
Richard Branson (or Bill Gates or Janine Allis),
so you can do what they do.’ This doesn’t make
any sense to me. Who cares what Richard or Bill
or Janine do with their 24 hours? I sure don’t. I
only care what I do with my 24 hours. Worrying
about anything else is a complete waste of time.
Do your best, all day, every day. What more
can you expect of yourself?
Stefan Kazakis is a business strategist and founder of
Business Benchmark Group, which helps clients from a
variety of industries achieve ongoing business success
and profit growth. He is the author of From Deadwood
to Diamonds (Major Street Publishing, $29.95).
businessbenchmarkgroup.com.au