Network Communications News (NCN) October 2017 | Page 32

UPS
Tomorrow’s Power, Today
NCN caught up with Leo Craig, general manager at Riello UPS, to find out more
about the company’s latest offering and its commitment to customer service.
E
xperienced GM, Leo
Craig, with the company
for over 20 years, was
on hand at the recent
IP Expo show in London,
to give NCN the full story on the
company’s progress. Leo was
clearly pleased with the response
to the new offerings, as Riello UPS
was showcasing its Next Energy
and Sentinel Dual solutions both
of which are for use in mission
critical applications.
Riello says its Next Energy UPS
device is designed to meet the
power requirements of tomorrow,
offering high efficiency of up
to 97% and low running costs.
The system is equipped with
a seven-inch interactive touch
screen providing UPS information,
measurements, voltage and
current waveforms. The system
also boasts transformerless double
conversion technology at VFI SS 111
classification, integrated IGBT three-
level design and an in-built energy
control system, all as standard.
The maker adds that the
components included help to
guarantee first-class performance
such as unity power factor (kW/
kVA) and support the capability
to supply capacitive loads, as
well as easy system upgrading,
making it a strong ideal solution
for business continuity. The Next
Energy works to not only prevent
disturbances on the mains, but
also to clean the power supply.  
The other product launching at
the event was the Sentinel Dual, a
range which is designed for
maximum power reliability
and is suitable for many
different applications, from IT
to security and is available in
5-6-8-10 kVA/kW models.
With a digital display and
a user-replaceable battery
set, the Sentinel Dual can
be installed as tower (floor
standing) or rack, well
suited for network and
ser ver rack applications.
32 | October 2017
Leo was delighted
with the response at
the IP Expo for the
new products
The Sentinel
Dual is ready to
stand guard
The range is available with on-
line double conversion technology,
meaning the load is powered
continuously. In addition, up to
three systems can be operated
in parallel offering increased
reliability and per formance.
Leo explained, “With this
launch, we’re marking our
commitment to developing our
UPS offering to meet the ever-
evolving requirements of the data
centre of tomorrow with flexible
and forward-thinking solutions.
We’ve already had some great
feedback from visitors to our
stand and we’re looking forward
to continuing those conversations
over the duration of the show.”
Leo explained to NCN that
the company has worked hard
to keep up with the changes in
the UPS channel recognising that
requirements have altered as
companies migrate to the cloud and
often need a more flexible approach.
“We just do UPS”, said Leo, “It’s
our one and only focus, still privately
owned, the company puts all its
efforts into making sure we have the
right solutions for the market rather
than focusing on shareholders
and our new introductions really
reflect that focus.
“Our structure also means that
we are dynamic, we can move
fast, taking our own expertise as
well as customer feedback and
feeding that into R&D. All the new
products are ready to ship and
what has been really positive
at the event is that customers
have been coming on and placing
orders right there and then.”
The company is clearly
very focused on its customer
relationships.
Leo enthused, “Customer
feedback and connection is
absolutely key with us, not
just for RnD, but we believe
in real person to person
customer service. We don’t have
voicemail, our phone system
has four options, then you are
through to a human being who will
attend to your needs.
“There is of course a place for
on-line interaction when that is
best for both parties, we have our
Riello Hub for resellers with loads
of useful resources on there, but
you have to get the balance right,
it’s my firm belief that this is why
we have grown our market share,
because we have done just that.”
The company is also keen to
avoid taking business for granted.
Leo added: “With end user
companies we don’t auto restart
support packages and contracts,
we pick up the phone and make sure
each customer is happy with what
they are receiving and if we need to
change anything before renewing.
“Also, our four-hour call out
service does not mean someone
will get back to you in four hours,
it means we will have someone
on-site in four hours.”
In terms of maintenance and
support plans different options are
provided, Silver, with a 12 working
hour response, Gold with eight and
Platinum, same day within four
clock hours.
More information about all the
products and services is available
direct from the company.
More information: Riello
0800 269394, riello-upspr.co.uk