INDUSTRY NEWS
Online campaign delivers substandard cable message
The Approved Cables Initiative ( ACI ) has developed an online video campaign to highlight the dangers and problems contractors and installers can face with substandard cable .
The campaign has been developed around three themes and will grow into a collection of animated videos as part of the ACI ’ s further involvement in content marketing .
Launching with three messages , Dressed to Impress , tells the viewer that some cables are deliberately underspecified when produced ; Speak the Right Language highlights the fact that what ’ s written on the cable may not be what you buy , and Better Behaved Cable spells out that if the purchase doesn ’ t feel right then it probably isn ’ t .
Peter Smeeth , of the Approved Cables Initiative said , ‘ We understand that our target audience is embracing social media more and more to find answers and now looks to a range of channels for information . More often this will involve social media and online videos continue to grow in popularity . With a picture worth 1,000 words as they say and one in three in the UK viewing at least one online video a week , a video campaign done well can spread the messages we want to share in a simple and clear format to new and existing audiences .’
The videos will be hosted on the ACI ’ s website and its YouTube channel and it is hoped that all cable industry associations will share the content with members and followers . For further information visit : www . aci . org . uk
Hartree Centre to take delivery of powerful new generation supercomputer
Atos has announced a major collaboration with the UK Science and Technology Facilities Council ( STFC ) Hartree Centre which includes the purchase of the first Bull sequana X1000 supercomputer system in the UK and one of the most powerful in the world .
The collaboration is focused on a number of activities aimed at addressing the government ’ s Industrial Strategy , which encourages closer collaboration between academia and industry .
The partnership will also encompass areas such as co-design to develop next generation hardware and software solutions and application optimisation services to allow maximum benefit to be gained from commercial and academic users of the Hartree systems .